Bulk SMS VS Email Marketing
Marketers often face the challenge of deciding between various marketing channels for their promotion and advertising efforts. Two commonly used channels are email and bulk SMS marketing . Before determining the better option, let's briefly understand what each of these marketing methods entails. What is email marketing? Email marketing involves using email to advertise products or services. This process includes sending promotional or informative emails to prospective or existing customers. The primary goal of email marketing is to boost sales and conversion rates. Email marketing is a versatile and widely used marketing strategy in today's digital age. It allows businesses to establish and maintain direct communication with their customer base through personalized and targeted email campaigns. These campaigns can include promotional offers, product updates, company news, and other relevant content designed to engage and retain customers. Related Article: Are bulk SMS more af