Must-Know SMS Marketing Statistics for 2023
With consumers, clients, and employees, businesses may interact quite effectively through SMS marketing. SMS marketing is a must-have tool for enhancing communications, enhancing corporate security, and engaging more consumers. Here are some must-know SMS marketing statistics for 2023: Around 84% of people on the planet have cellphones. (Referring to Bank Mycell) Customers like SMS over email by 41%. (Thrive, source) Nine out of ten SMS text message recipients open them. (Referring to Mobile Monkey) Within five minutes, more than 60% of SMS text messages are read. (Reference: Texting Easily) In 2022, mobile devices will be used by 80% of consumers who utilise coupons to gain discounts. (Referring to Fox West Texas) Compared to other marketing communications, such as product releases, feedback, or confirmation messages, SMS offer messages are 10% more likely to be opened by consumers. (Source: Comparison of SMS) 74% of clients would like a person to reply to their SMS text rather than