Must-Know SMS Marketing Statistics for 2023

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With consumers, clients, and employees, businesses may interact quite effectively through SMS marketing. SMS marketing is a must-have tool for enhancing communications, enhancing corporate security, and engaging more consumers.

Here are some must-know SMS marketing statistics for 2023:

  • Around 84% of people on the planet have cellphones. (Referring to Bank Mycell)
  • Customers like SMS over email by 41%. (Thrive, source)
  • Nine out of ten SMS text message recipients open them. (Referring to Mobile Monkey)
  • Within five minutes, more than 60% of SMS text messages are read. (Reference: Texting Easily)
  • In 2022, mobile devices will be used by 80% of consumers who utilise coupons to gain discounts. (Referring to Fox West Texas)
  • Compared to other marketing communications, such as product releases, feedback, or confirmation messages, SMS offer messages are 10% more likely to be opened by consumers. (Source: Comparison of SMS)
  • 74% of clients would like a person to reply to their SMS text rather than an automated response from a bot. (Referring to GlobeNewswire)
  • After receiving an SMS, 45% of prospective customers would pick a product or brand. (Refer to Slick Test)
  • 7 billion people will own mobile phones worldwide by 2024. (Data from Statista)
  • Globally, 1.2 billion people will be using mobile phones by 2025.
  • Among those 44 and younger, 75% prefer to communicate with companies by SMS. (Referring to Startup Bonsai)
Businesses should be aware of some more critical SMS marketing statistics in addition to those mentioned above if they want to get the most out of this potent instrument for communication.

The open rate of SMS messages in comparison to other marketing communication channels is one of the most crucial SMS marketing statistics. Data from Group messages shows that 98% of SMS messages are available, compared to 20% for email marketing. This makes SMS a very powerful tool for connecting with clients and boosting engagement.

The rate at which SMS offer messages are clicked is another important metric to take into account. Exabytes statistics shows that SMS offer messages have a click-through rate that is 9.18% greater than that of any other digital channel. When utilising SMS to advertise their goods and services, businesses may anticipate increased engagement rates and more conversions.

Furthermore, it's crucial to remember that SMS is a very powerful tool for contacting clients when they're on the road. 60% of consumers read SMS within 1 to 5 minutes after getting them, according to research from G2. Because of this, SMS is a fantastic option for companies wishing to connect with clients instantly, as with time-sensitive promotions or flash discounts.

Being more secure than other digital communication methods, SMS marketing is a fantastic instrument. It is more challenging for hackers to intercept or get access to SMS messages since they are sent straight to a customer's phone rather than being kept on a server.

As a result, SMS marketing is a powerful tool for connecting with clients and enhancing corporate security. Businesses can design SMS campaigns that boost engagement and encourage conversions by analyzing key SMS marketing data.

Why Choose us?

Shree Tripada is India's one of the most trusted Bulk SMS Service Provider for national and international Bulk SMS requisites.




Location: 706 , 7th Floor , North Plaza, Nr. 4D Square mall, Opp. Palladium Visat- Gandhinagar Highway, Chandkheda, Sabarmati, Ahmedabad, Gujarat 382424, India

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