Personalize your Bulk SMS campaigns to maximize ROI
Bulk SMS makes it simple, economical, and scalable for companies to communicate with their customers. With a 98% open rate, text messaging's effectiveness is obvious. Additionally, the communication medium claims an almost instantaneous connection, with 90% of SMS being opened within 90 seconds of receipt.
Even more advantages of business SMS exist. Studies reveal that SMS is not only the most direct and efficient means to contact people, but it is also the most engaging. According to data given by Digital Marketing Magazine, 75% of customers prefer SMS marketing. In the meantime, according to Gartner's data, SMS has a response rate of 45% compared to email's 10%.
The level of engagement achieved with 2-way SMS can be boosted even further with personalization.
Numerous studies have revealed that clients prefer personalized messages, which is not unexpected. In fact, 72% of consumers only interact with customized messaging, according to data from Smarter HQ. A survey by Epsilon found that 80% of consumers are more likely to buy from a company that provides a customized user experience.
This is due to a number of factors. First of all, sending a personalized SMS fosters a human connection, which in turn fosters a certain amount of trust. Additionally, it makes for a more personalized and user-friendly experience.
Contrarily, 66% of customers feel that getting non-personalized material will discourage them from making a purchase, according to CMO by Adobe. Additionally, when material is not personalized, 42% of customers become angry.
What does this indicate for your company? Personalizing your 2-way SMS marketing initiatives will probably boost customer satisfaction, audience engagement, and return on investment. Your company's bottom line might suffer if you don't provide a customized experience.
Personalization enhances the consumer experience and stands out in a crowded market, from SMS reminders to product promotions, SMS offers, and customer updates.
Text messages may be readily customized with information like a recipient's initial name or birthdate. Your bulk text message campaign will benefit from this quick and easy action.
For certain companies, personalization could also be integrated by making mention of product names or purchasing patterns.
Why Choose us?
Shree Tripada is India's one of the most trusted Bulk SMS Service Provider for national and international Bulk SMS requisites.
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