How to Do SMS Marketing Right: Tips for Successful Text Campaigns

 

Due of its best success rate and engagement levels, texting is widely used. Regarding opening ratio, experts give it the highest rating. Within three minutes after receiving a message, more than 90% of them are reportedly read. Additionally, SMS is the preferred method of communication. Instead of utilising voice or other means, many choose to contact assistance via SMS.

The ideal approach to provide status updates, transaction confirmations, or appointment reminders is through SMS marketing. In terms of SMS marketing, it offers outstanding outcomes and excellent profitability. What actions should you do to get the most out of the marketing campaign?

Here are some tips.

Request approval first

It's important to get approval before sending texts. Additionally, you need to have a clear opt-out method. If you fail to do that, your company can be labelled as a spammer. Your brand will suffer irreversible harm as a result. The cost of breaking the law would be prohibitive.

Time of message is important.

Before delivering marketing communications, you should investigate the everyday routines of the audience. When do people feel at ease reading messages? According to studies, response rates are lowest on Mondays. The hours of normal business, from 10AM to 8PM, should be avoided.

Business strategies

Is your marketing message the same for a current, loyal consumer and a new visitor? Certainly not. Text marketing follows the same logic. Each market sector need its own marketing communication. This ensures that each user receives valuable and relevant material.

The message's content and tone will be determined by your marketing team. Personalization, birthday specials, new customer discounts, and location-based marketing initiatives may all benefit from consumer profile data. According to studies, clients are less likely to opt out of an SMS campaign if they believe the message is only for them.

Look at the open and click rates

The engagement rate is something you look at while running a marketing campaign. It provides you with information about its profitability and efficiency. The SMS marketing campaign has to be assessed similarly. You must be aware of the text's recipient count. How many people did it get opened? How many people did they reply? How many people choose not to participate? These pointers will aid in determining whether an SMS marketing campaign is successful.

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Shree Tripada is India's one of the most trusted Bulk SMS Service Provider for national and international Bulk SMS requisites.