As another year draws to a close, the times are changing.
Marketers have been forced to make more snap decisions and stand out more as a result of the desire for quick pleasure. Our urge to get what we want when we want it has been fueled by the growth of same-day deliveries, mobile shopping, and door-to-door food delivery.
Businesses have found that SMS marketing, with the aid of a bulk SMS service provider like us, is the most effective way to give customers that dopamine rush, putting what they want right in their hands. Since more businesses will be texting (27% more in 2022 compared to the previous year), astute marketers will need to adjust their strategies to include automation, brand promotion, and customization.
SMS Marketing trends that you may look out for in 2023
We may assume that, after being delighted with texting's high engagement, marketers would use it for additional things like customer retention and influencer marketing. We are confident that the following SMS marketing trends will manifest in 2023, despite the fact that we are unable to predict the future.
• Your consumers want to speak with you
A poll found that 75% of customers prefer to receive marketing offers through SMS, proving that SMS marketing is beneficial for more than simply marketing. SMS allows for rapid and simple interactions with brands and offers from businesses, which opens the door for more frequent brand-customer interactions and sales.
• Increase in transactional SMS updates
Businesses may provide immediate value via purchase order updates, such as verification & shipment or delivery alerts, as more customers use SMS to receive buy/order updates. As a consequence, businesses may cross-sell and up-sell for substantial orders while customers are still interested.
• Using text messaging to retain customers
Retention is the new conversion strategy. More businesses are putting more of an emphasis on keeping their present clientele. Forbes estimates that spending on loyalty and retention marketing would increase by up to 30% in 2019.
Similar to how Netflix responds to customers who want to cancel their subscription due to erroneous invoicing, you could use SMS to send links to your customers that offer amazing discounts in an effort to keep them as customers. They provide a free month of use of their platform so that customers can reconsider. We, as your bulk SMS service provider, will make it simple for you to keep consumers.
• SMS texts that are conversational
Conversational messaging is the technique of having in-person conversations with your customers in order to build rapport and boost engagement. Conversational SMS is incredibly trustworthy and may cut your running costs by up to 30%. There might be ten times as many sales conversations, 70% more prospects that match marketing qualification requirements, and 64% more appointments planned.
• Automation of SMS
We anticipate seeing more companies take use of the numerous text marketing automation alternatives available as businesses understand they can utilize the same strategies used in email marketing to SMS by connecting with the right omnichannel communication platform. These automated text messages will include a number of functionalities, such as SMS order tracking, SMS appointment confirmation, SMS reminders, and others. Because we are skilled at automation, as your bulk SMS service provider, we will automate your content and make sure it is delivered to the intended audience at the appropriate time.
• Expansion via promotions, specials, and special offerings
Due to its remarkable 14% conversion rate, SMS is growing in popularity as a marketing tool and is great for earning cash through sales. There are several ways to use text messaging into your marketing strategy. You may send SMS recommendations and short pieces of content that your customers enjoy and respond to. By offering special discounts and promotions based on customers' past purchases and preferences, you can keep them coming back to your company.
• SMS Will Be Important in Omnichannel Marketing
The method of interacting with customers across several channels is known as omni-channel marketing. In 2023, SMS marketing will play a significant role in any multichannel marketing strategy. Through omnichannel marketing, businesses can connect with customers wherever they are and provide a consistent experience.
Customers who start their journey on your website but don't complete a purchase may get a text message reminding them of the items in their shopping cart. Having an SMS service integrated into your e-commerce platform has this benefit. As an addition to other channels, like email, think about SMS. When used in conjunction, they might help to ensure that customers who have subscribed to get your updates see your material. And ultimately, it will be these people who will buy your brand.
• The need for personalized SMS marketing will increase.
As text message marketing becomes more commonplace, businesses must come up with ways to stand out in the mailbox. One way to do this is through personalization. Text messages that appear individualised to the recipient are more likely to elicit a response.
Custom SMS messages may help your customers feel valued and listened to. This may be sending a customer a birthday SMS greeting, including their name in the message, or offering a discount on their preferred product.
Conclusion
Text message marketing is anticipated to be an essential channel for small and medium-sized businesses in 2023. Keep a look out for a number of text message marketing developments, from influencer SMS marketing to personalization and automation, among others. In conclusion, if you aren't already messaging your customers, you should do so right now. As your bulk SMS service provider, we will assist you in increasing revenue, boosting sales, and creating personal connections with your customers.
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