Everywhere there are myths, and the world of marketing is no different. You must be aware of the urban legend that social media will eventually displace email. People are using both of these avenues, as can be seen now.
People begin making assumptions about each new marketing channel as soon as it is presented. The new and successful marketing channel known as SMS or text message marketing experienced the same phenomenon.
Despite the fact that it is a helpful and successful tool, many individuals are hesitant to utilise it because of several myths and basic misconceptions about it.
This blog aims to clarify some common SMS marketing myths that have caused confusion and misunderstandings.
#1 Text message marketing is less effective than other channels
Marketing professionals view SMS marketing as substandard when comparing it to other media. But in actuality, SMS is a bigger part of our lives than other media.
Every phone has texting and SMS features. It might not support additional channels, like email.
SMS should thus always be used as the main marketing method.
#2 Only new generation uses SMS
No, regardless of age or technical prowess, everyone uses it as a mass communication medium. With the introduction of vernacular bulk SMS, it has also broken down linguistic boundaries.
Therefore, it makes sense to employ SMS for varied marketing initiatives.
According to statistics, Internet usage and smartphone use are widespread among people over 50. Consequently, for them, sending and receiving messages is of no great concern.
#3 People ignore promotional SMS
No, that is a false assumption. Email and SMS are not the same. People open and read SMS messages even when they are aware that they are promotional in the case of SMS.
Additionally, the majority of consumers prefer to get text messages with commercial offers in them. Readers find it more convenient than email since it is quick and simple.
#4 It is not worth spending on SMS
Well, using SMS marketing as a key marketing strategy is a really profitable notion. It is quick, simple to instal, and simple to use. It doesn't require an expensive setup, challenging software, or extensive training.
Conclusion
It is obvious that all of the myths around SMS marketing are false. SMS marketing creates new business opportunities and attracts clients that are serious about their business. An astute businessperson uses it to advance the company.
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