You should be aware that the deliverability rate for SMS is almost 100%. Therefore, the open rate is 98% if you activate SMS notifications for your eCommerce firm. Bulk SMS notification services are also more than simply a marketing tool; you can use them to inform your clients of modifications to their orders, two-factor authentication, and much more.
SMS Notifications | Basics
They are SMS that your company sends in response to a circumstance or action. These alerts cut through the noise to meet the decreased attention span of the majority of contemporary customers. They are high definition, concise, only sent to existing subscribers, and given in high definition.
Additionally, SMS notifications differ from other types of communication like emails as emails are likely to end up in spam, as you are surely well aware. You may differentiate yourself even further from the chaos of popular channels like Facebook, Instagram, etc.
SMS Notifications | Benefits
- SMS Notification Offers A Superior Level Of Customer Service
Although acquiring new clients is very simple and they could even make a single transaction, keeping them is the primary challenge. Only the quality of your customer service will encourage a consumer to use you again. One of the most important methods of client acquisition is through the customer experience.
Your eCommerce business will be more sincere, transparent, responsive, and quick the better the customer experience. By utilizing SMS to notify customers in real time about the status of their transactions and orders, eCommerce businesses may enhance customer service and reduce the number of incoming questions.
Using SMS alerts to keep clients informed about the progress of their purchases facilitates a simple customer purchasing process. Additionally, it demonstrates your care for their safety when they get the merchandise. Additionally, show them that you are interested in their interactions with you and that your interests extend beyond simply collecting payment.
- SMS Is The Quickest Method
The quickest method of exchanging information is via SMS. Due to its brief content and quick delivery, 90% of SMS are read within 3 minutes and 94% within 5 minutes.
In addition to providing your customers with the information they need, an order status SMS saves you from having to add extra personnel in order to manage the high volume of order status calls. It also works well as a terrific way to swiftly contact clients during a flash sale or special discounts, which may boost your sales even more.
- Bulk Message Service Is Cost-Effective
One of the least expensive ways to sell a company's services, even for those with little resources, is through SMS alerts. For updates and inquiries, it is shown to be significantly less expensive than emailing and contacting the clients directly. Each month, you may contact with all of your customers to let them know about your promotions and the progress of their purchases for a lot less money than you would pay through other channels.
For Facebook advertising, the standard cost per click is about 12 cents ($10). SMS marketing is significantly less expensive than utilizing other strategies since there are no click-through fees.
- SMS Notifications Provide Higher ROI
SMS has an opening rate of 98%, with the typical individual opening his phone 159 times each day. The open rate of its rivals' emails is only 20%. Due to the high read rate, sending SMS about offers and order status guarantees that your customer is informed, engaged, and generates a positive return on investment.
The increased ROI is the result of two reasons. The first is that conversions are increased by higher engagement rates. Second, sending SMS is a low-cost marketing channel. Without investing a lot of money, you can reach a large audience.
This makes SMS an appealing option for eCommerce businesses looking to get the most out of their marketing expenditures.
- SMS Services Can Lower The Rates of Cart-Abandonment
Online shopping cart abandonment rates are 67.45%. Failure to convert a potential consumer into a customer results in a lost sale for your company and cart abandonment.
By incorporating SMS into your eCommerce website, you may have a significant effect. It can send a customer who has abandoned their basket a discount voucher right away, luring them back to the website and completing the sale.
Through SMS messages and reminders, customers can be guided back to their abandoned cart with a recovery rate of up to 45%.
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