10 Reasons Your Bulk SMS Is Not Delivering And What To Do

 

Your bulk SMS campaign may not have been sent after all.

After spending the time to craft a sincere and meaningful bulk SMS message for your subscribers, you are likely in one of those really frustrating situations.

After that, click. With a big grin on your face, you click send and go on your way to handle other business. You return after 20 minutes, and aarrgh! Your mass SMS either didn't go out or only reached a small number of recipients.

A low delivery rate is indicated in your bulk SMS report. Which means that more than half of your subscribers missed your nice message! What led to this? You ponder the following. You grit your teeth, unsure of whether to smash your phone or give up and snuggle up on your bed.

Now, unwind... If your messages didn't send correctly, get a bottle of Schweppes, relax, and figure out why and how to solve it.

HERE ARE POSSIBLE REASONS FOR YOUR BULK SMS POOR DELIVERY RATE AND HOW TO FIX THEM IMMEDIATELY

1. Scam/Spam Words:

The GSM carriers will place your SMS on a blacklist and prevent the intended recipients from seeing it if the message body or sender ID contains terms associated with spam or scams. Terms like "congrats," "euro," "lottery," "you have won," "survey," "your number has been picked," "MTN," "GTB," "Nokia," etc. are instances of spam or scam words.

2. Invalid/Blocked Phone number:

Sometimes your subscriber's number is just blacklisted; in those cases, it's not even your fault. This indicates that they may have signed up for DND (Do not disturb). The only workaround for this is to circumvent the DND via a more costly routing channel.

The subscriber's phone number might possibly be entered incorrectly.

3. Recipient’s Phone Number Switched Off For Long:

Each SMS has a limited lifespan, at the end of which the message is lost. The message will vanish after that amount of time while the recipient's phone is off, so they won't get it when they turn their phones back on.

4. Subscriber Out of Network Coverage Area:

The message you sent will truly expire if your subscriber is out of the network's range for an extended period of time.

5. Using Cheap Routes:

Some bulk SMS service companies advertise extremely low prices for their SMS bundles. To connect to the GSM network for very little money, they employ shady methods like SIM Boxes and grey routes. Due to the blacklisting of these routes, any service provider still utilising them would experience unpredictable outcomes, usually at the expense of their consumers.

Be less concerned about "Cheap."

6. Recipient’s Inbox Full/Message Application Frozen:

The mailbox of your recipient could be full. It's possible that you overlooked this. The message arrives in this instance, but the receiver can't view it until they delete some other messages to make room for it because their inbox is already full.

In a similar vein, the messaging application might be unresponsive or frozen. On smartphones, this takes place. The receiver would then need to reset their phones or find another solution to the problem before they could get your message.

7. Message Length:

For each nation, there are different limits on how many characters an SMS can include. For the USA it is 160, whereas for Brazil it is 157. If your message is longer than this limit, it will be rejected unless your service provider divides it into multiple messages for you automatically.

Here, you need to be careful since a broken connection might occur. So check again before sending that SMS.

8. Error with the GSM Operator:

Yes, occasionally there are faults made by GSM operators. Your cell operator's SMS centre may be experiencing a backlog, which might cause delays or bounced SMSs.

9. Encoding: 

Your SMS might not be sent due to encoding problems as well. Encoding, at its most basic level, establishes the available character combinations that may be conveyed. Messages are often sent using either the international standard GSM 3.38, which supports 160 characters, or Unicode, which supports 70 characters.

Different encoding is needed by various GSM providers in various nations. Unicode-written messages won't be accepted by some, while they will be sent improperly by others.

Always try to send in plain text rather than Unicode when sending to a new country (accents can display wrongly), and always review the Country Specific Guidelines to make sure you aren't missing any crucial information.

10. Error with Bulk SMS Provider: 

I'm sorry, but it's possible that you're utilising a subpar bulk SMS supplier. Sometimes your bulk SMS provider might be the root of all your issues. Select all of the items above by checking them off. If issue persists, your bulk SMS service provider is definitely at blame.

YOU CAN IMPROVE YOUR BULK SMS DELIVERY RATE BY DOING THE FOLLOWING

1. Regularly review your contacts to remove numbers that don't respond from your list.

2. Include a double opt-in option in your subscriber list; this is a terrific approach to guarantee that your subscribers get your bulk SMS messages in their inboxes.

3. Make sure there are no words or phrases in your communications that are associated with spam. Eliminate them all if any.

4. Avoid sending a lot of SMS in a short period of time. Divide the quota into at least two batches.

Working with one of the greatest is unquestionably necessary. The platform that offers you the greatest service globally and in every nation is what I mean when I say it is the best. Pick a platform that provides real-time delivery reporting, rapid SMS delivery, affordable SMS rates, and timely customer service.

Leading bulk SMS service Cheap Global SMS offers real-time reporting, quick SMS delivery, and some of the lowest SMS prices in the world. They serve all countries.