10 Ways to Use Restaurant Text Marketing

 

According to one report, text messaging is used by 67% of mobile phone owners.

That represents a sizable portion of the US population.

You've come to the right post if you've been reading about text marketing and have concluded that it's appropriate for your business.

To spice up your SMS marketing approach for restaurants, try these 10 suggestions.

1. Be Spontaneous!

Getting ready to be a hot summer day? To invite your regular customers in for a discounted smoothie, text them. Make it applicable only this afternoon.

Efficacious and enjoyable, spontaneous marketing. It encourages users to sign up for your SMS list. Additionally, it draws visitors to your door at unexpectedly calm periods.

Another impromptu suggestion: when your home team wins, provide flash celebratory specials (like two-for-one bar snacks).

Restaurants may use text marketing to their advantage by offering special deals during sluggish periods.

2. Discount Codes

Short coupon codes work well in texts. Send a unique code to each subscriber using an SMS marketing service. Have fun with the letters and numbers. Your clients will be happy they opted in for unexpected delights!

3. Birthday Greetings

Inform your devoted clients that you are thinking of them. Bring them inside for a complimentary birthday treat!

Send these texts early in the day so the birthday person has time to make preparations. Additionally, it will make their entire day more cheery.

Not aware of the dates? This is a chance to develop a relationship with your subscribers. For yearly surprises, you may contact them at any time and ask them to respond with their day or month.

4. Polls

What should the next sandwich at Dragon Grill be? Steak Supreme or Chipotle Chicken? To receive a complimentary sample of the winning sub, text back with CC or SS.

Learn about the demands of your consumers. Text them to engage them. They feel more a part of your brand and you obtain useful market information. Win-win!

Additionally, polls may be connected with other platforms and your website. Through print and digital media, increase outcomes and promote feedback.

5. Event Invites

Since texting is private, it's a terrific method to extend unique invitations. Create it to seem like your own personal guest list. For occasions like musical concerts, gaming evenings, and art exhibits, this works incredibly well.

Get artists, event organizers, and others engaged. Request that they also send out texts on their own.

6. Email Sign-Ups

Stay in contact, please! Receive 10% off your subsequent lunch at Saucy Sam's by texting us your email!

Email addresses are brief, and sending texts is simple. What better technique is there to collect signups? Make careful to remove people who are already on your email list and provide an incentive. Don't bother those who have already joined up.

7. Market Your Website

American smartphone ownership has surpassed 50% as of late. That quantity will only increase. Smartphone messages are not cluttered with hyperlinks the way older texts were. They are also simple to adhere to. To increase online traffic, include a URL in your writings.

Look for some communications outside of your home page. Send a unique link to texters alone to integrate your text and online marketing. Make a web-text campaign with a promotion or a hidden component. Using a URL like www.yourwebsite.com/secretdeals, you may pique the recipient's interest and get them to click through.

Make sure your website is mobile-friendly!

8. Special Announcements

You could have just created a new Instagram account, or you might have won the regional food truck competition.

Make room for exceptional announcements in your text marketing plan. Subscribers should be encouraged to follow a new profile. Gratitude for their help is due. Keep them informed!

9. Competitions

"Cheese, say! Extra-large fries are awarded to the first five text-backs! Greetings from Paul's Poutine:)

Encourage your subscribers to be aggressive! Send a redeemable code to the winners. This is a fairly quick and straightforward method of generating buzz about your restaurant. The feedback and publicity will make the freebies worthwhile.

10. Useful Tips

Not every text you send needs to be about your restaurant. Send insightful advice to engage your audience in new ways. I know a local chef who enjoys sharing new information about neighborhood happenings, fresh coffee shops, and cooking advice.

Text marketing is effective for restaurants that share more than simply promotions. (Stumble this)

Have this as a "Top Chef Tips"-style feature that clients may opt into separately from other SMS to avoid spamming. In this way, they've agreed to hear from you more frequently. Your "basic" users won't experience excessive texting.

Flyers are time-honored, emails are helpful, but there are some things that a text message can accomplish better. Make the most of these 10 suggestions!

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