Tips To Do Well In Your SMS Marketing Campaigns

 

Get results! It’s Time to Optimize your SMS marketing campaigns

Use branded links to link to your site

When branded links are utilized in place of generic short links, click-through rates are predicted to rise by 39% because they identify the message as being associated with your brand. For security and reassurance, it is one of the crucial elements you should take into account with your SMS marketing campaigns. A branded link implies to the receiver that they will be taken to a specified and secure website.

Target your text messages

It's crucial to segment your clients in order to send the appropriate SMS messages to them. You may now send messages depending on demographics, buying history, and even geography thanks to sophisticated SMS marketing capabilities.

Successful SMS marketing campaigns were developed by well-known companies like Pizza Hut and Kiehls by segmenting their customer bases according to location. They sent the messages to customers who were within a half-mile of their store locations using SMS geofencing. In order to send customers offers based on their location, Kiehl's encourages them to sign up for their SMS campaign/text alerts. As a result, 73% of those who signed up for the SMS campaign went on to make a Kiehl's purchase.

Both businesses conducted tests with precision targeting and came to the conclusion that SMS advertising are more conversion-friendly than internet platform advertisements.

Set up triggered messages

You may use an SMS campaign to target your consumers and influence their behaviour. This is a method of maintaining a dialogue with your clients.

If your customers have only recently begun to purchase goods or services from you, you can send them a thank-you SMS or a warm welcome. It can be used to maintain interaction with existing clients by providing offers or promotions for related goods or services.

For example, a person just signed up for a local gym:

When motivation dwindled, the person stopped attending to the gym, and it received a motivating SMS from the facility.

Once membership lapsed, the gym started to send special offers for her to join again:

Sending triggered messages is still an effective way for you to keep in touch with your customers, even though they may find these text messages to be excessive. Remember, at least you're providing further details on relevant issues or marketing offers that can persuade people to purchase additional goods or services from you.

Get the right timing

In contrast to email notifications, receiving an SMS message makes our phone buzz. Normally, we keep our phone close to us and check the SMS, especially if a notification is included. Due to the fact that customers typically receive a large number of emails throughout the day and do not read each one, we may not need to take timing into account when sending emails.

In other words, SMS marketing campaigns allow you to prompt the receiver to take a look if you use the correct timing. For instance, if someone receives a text just after supper, he or she may really open it and read it as opposed to if the text is sent out at work or at midnight.

Sending your consumers an SMS towards the end of the workweek has been shown to achieve a high open rate, with a Friday open rate rise of 44% over weekdays, claims Text Marketer, a UK-based SMS service provider.

KISS (Keep it short and simple)

SMS (Short Messaging Service) messages should always be brief, easy to understand, and direct. A lengthy, spammy SMS wouldn't be something anyone would want to read.

We receive a tonne of information daily in the digital era. Therefore, it's possible that a lengthy text message won't effectively hold your receivers' attention.

Keep in mind that every SMS marketing message is intended to be sent directly to the point for the recipient's ease of comprehension.

Include a Call To Action

A compelling Call To Action should be included at the end of the SMS to nudge recipients to click on the provided brand link for more information. Inform your clients of a fantastic new deal and ask them to take action by using a call to action like "Click here" or "Grab it here."

For instance, your SMS might read: Get 35% OFF on any purchase through Sunday. Purchase now for cheap SMS marketing

Use URL destination redirects

The most practical elements for SMS marketing campaigns are provided by SMS marketing tools. Your links' destination URLs are editable. If a member of the marketing team links to the incorrect location in your communication by accident, it is simple to repair.

Or you may change the link to the most recent offer if the link to a special deal has expired and you recognize that few people would open that message any more. The recipient will therefore be led to the most recent offer if they decide to reopen or just happen to open the previous SMS.

Replace sender’s ID with your brand name

When your customers receive an SMS from your brand name rather than an anonymous number thanks to this feature in SMS marketing, you can quickly gain their trust. Furthermore, you are not need to repeat the name of your company in the text. Your brand's open rate and visibility are enhanced by this functionality.

Personalize your messages

By include their names in the text message, you may send a large volume of SMS to your current clients. Make your clients feel important and respected.

Track and monitor your campaign

We can follow the outcome with UTM parameters, which link to Google Analytics, when short URLs are included in the SMS. You can find out which SMS campaigns have a high click-through rate and engagement by using Google Analytics. With this robust feature, we can always improve and optimise the following SMS campaign.

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Shree Tripada is India's one of the most trusted Bulk SMS Service Provider for national and international Bulk SMS requisites.