Do’s and Don’ts of Bulk SMS Marketing
The fastest, cheapest and most effective way for businesses
to reach their audience is through Bulk SMS Service.
There are currently more than 6 billion mobile devices in use worldwide. Out of
6 billion mobile phones worldwide, SMS has touched more than 3 billion mobile
devices.
The most popular and widespread tool in modern mobile phones
is SMS, which is gaining popularity in the mobile industry.
The most effective approach to interacting and communicating
personally with your customers is through text messaging. Additionally,
customers increasingly trust and rely on text or SMS. for companies or brands.
SMS marketing with your target group is more profitable than
SMS marketing with a non-target group.
Text messages have a high open rate; in recent activities,
the text message open rate is close to 98%. There is also a high response rate
for replies to the same message as well as an option to call this number.
SMS marketing follows the same principles and not like other
forms of advertising.
5 What to do
#1 Short SMS:
Strive for it. Its basic language and concise messages will
be easily understood by the recipient. Your message will be more credible and
easier for clients to read if you keep it to a maximum of 4-5 lines or 14-15
words.
To make sure everyone understands your sentences and can't
skip over them, try to use every day understandable language.
#2 Call to action
As you can see, SMS is limited to 160 characters. It is the
best method for text marketing and successful text messaging.
Include various links such as "Buy Now",
"Register", "Go to our website" and
"Contact us using the button". Text carefully and use questions like
Which, What, How, Why, Whose, etc. Use phrases like: Because there is a high
probability that your clients will answer the same message when you ask them a
question. So asking questions is the best way to get things into conversion
mode.
You can add text messages from your clients, such as what to
do after seeing this message? What should I do? How can Bulk
SMS benefit your company? And many more things that are calls to action
#3 Attention grabber
Start your Bulk
SMS marketing with an attention grabber. Create SMS messages that will
help you capture the attention of your recipients. For example, you can
capitalize words that attract attention and focus on specific services.
To attract more clients, you can use strong language such as
discounts, bargains and special offers that you can take advantage of.
#4 VIP feeling
Make your customers feel like VIPs as they receive exclusive
deals and offers by creating personalized SMS messages.
If you provide them with such things, people will reply or
contact you for more details about your goods and services.
#5 Timing
We often note that time is important and should be used
wisely to avoid regrets. Because SMS is so personal, timing is critical in SMS
marketing. Try to send them messages at a convenient time when they can read
them.
Organize destination data into time-based segments for
customers to read.
5 Don’ts
#1 million messages -
You should consider the timing and frequency of your communications.
Don't send constant messages to your customers to annoy them.
Because they receive hundreds of messages every day, they
decide on timing first before sending just one message a month to give them
time to consider.
Therefore, try to make it appear in your SMS that your
customers are VIPs and that only they have been selected to receive this offer
globally.
#2 Simple SMS -
Make sure your message is clear and easy for them to
understand. If you use abbreviations in your communication, it will be quite
difficult to grasp your customers.
You will be able to achieve your goal through direct and
engaging communication.
#3 Don't Sell -
Never try to sell. Simply write a note about the service and
we are currently offering this kind of deal.
90% of the time they won't respond to your message if you're
trying to sell them something.
#4 Identification
Last but not least, don't forget to include your name and the
name of your company. Gaining trust depends on how you and your company are
presented.
#5 Don't use slang or
abbreviations when texting
Although they only have 160 characters to work with, text
message abbreviations should never be used in polite professional
correspondence. The same implications apply to SMS slang. You should keep in
mind that not everyone knows the jargon and slang used in text messages.
Other References:
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