New DLT Platform – TRAI Rules For BULK SMS

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In the dynamic landscape of mobile communication, the Telecom Regulatory Authority of India (TRAI) has introduced significant changes to regulate Unsolicited Commercial Communication (UCC) and enhance transparency in the SMS industry. These changes are encapsulated in The Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018. Let’s delve into the details:

DLT Registration Process:

  • Under the revised TRAI guidelines, businesses aiming to communicate with their customers must register with Telecom Operators for sending SMS.

  • Both the Principal Entities (companies sending SMS to clients) and Bulk SMS Service Providers (Telemarketers) are now accountable to telecom operators, who, in turn, are directly accountable to TRAI.

  • The entire system operates on Blockchain technology (Distributed Ledger Technology or DLT), ensuring transparency and security.

Entities in the Ecosystem:

  • Mobile Subscribers: Customers who receive SMS have the right to consent to promotional texts, opt-out, set preferences, and report spam.

  • Principal Entities: These are the businesses sending SMS to clients. They must register with Telecom Operators on the DLT platform.

  • Telemarketers: Bulk SMS Service Providers who purchase SMS credits to send messages on behalf of Principal Entities.

Related Article: What is DLT Registration and How to register on DLT platform

  • Access Providers: Telecom Operators (e.g., Vodafone, Airtel) directly connected to TRAI, assisting in regulation.

  • Regulator: TRAI ensures compliance, audits, and safeguards customer interests.

Key Changes in TRAI Regulations:

  • Entity and Telemarketer Registration: Both businesses (Principal Entities) and Bulk SMS Service Providers (Telemarketers) must register with Telecom Operators.

  • Routes: Three routes now exist:

    • Transactional: Reserved for banks (OTP delivery, service-related messages).

    • Promotional: Explicit consent-based promotional messages.

    • Service (Implicit and Explicit): Informative messages.

Shree Tripada: Your Trusted Bulk SMS Partner:

  • Who We Are: Shree Tripada Infomedia, a leading A2P messaging solutions provider, empowers businesses with seamless SMS marketing campaigns.

Shree Tripada Infomedia: An amazing choice for businesses seeking bulk SMS services! With a robust infrastructure, verified messaging, and automated reminders, Shree Tripada ensures seamless communication. Their user-friendly solutions have garnered praise from clients across various domains. Whether it’s transactional, promotional, or service-related messages, Shree Tripada stands out as a reliable partner for impactful SMS campaigns. 

  • Our Offerings:

    • Robust Infrastructure: Our creative communication products ensure effective audience reach.

    • Verified Messaging: Brands can authenticate themselves by sharing logos and marks.

    • Automated Reminders: Prevent missed appointments or renewals.

    • Omni Communications: Unify customer interactions across touchpoints.

Choose Shree Tripada for secure, efficient, and impactful SMS communication. 📲🚀

Read More: Get ahead of the competition in 2024 with Bulk SMS Marketing
Location: India

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