The Future of Marketing: Is Bulk SMS Replacing Email?
Marketing is always changing, and businesses are constantly looking for faster and more effective ways to reach customers. Email marketing has been a key tool for many years, but with lower open rates and reduced engagement, businesses are now turning to bulk SMS marketing as a strong alternative. Bulk SMS offers higher open rates, instant delivery, and direct customer reach—but does that mean it will replace email marketing? Let’s find out. Bulk SMS vs. Email Marketing A Quick Comparison From this table, it’s clear that bulk SMS is faster and more effective at grabbing customer attention compared to email. Feature Bulk SMS Marketing Email Marketing Open Rate 98% (within 3 minutes) 20-30% (often ignored) Delivery Speed Instant (within seconds) Can take minutes or hours Engagement High (short & direct messages) Low (often overlooked) Spam Filtering Less likely to be marked as spam High chance of landing in spam Response Rate 45% 6% Best Use Case Urgent alerts, promotions, rem...